Kate has determined that along the share-development path, her business should perform at a 85% level of product awareness, 75% in product preference, 60% in intentions to purchase, 90% in product availability, and 70% in rate of purchase
Kate's share development index is 50. What is the market share index for Kate's business?
A) 12%
B) 6%
C) 18%
D) 22%
E) 28%
A
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