Foreign keys link the related records between parent and child tables
Indicate whether the statement is true or false
TRUE
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Click-throughs remain the primary method used to measure the impact of online advertising
Indicate whether the statement is true or false
Jessica was given a promotion last week by her boss
What will be an ideal response?
Which website usability attribute addresses how quickly users can perform tasks once they have learned the design?
A. memorability B. learnability C. satisfaction D. errors E. efficiency
Scenario 1.1 Use the following to answer the questions. ? Greensprings Cemetery in upstate New York offers a full-service funeral and burial that is non-toxic to the environment. All materials used in the burial are natural and will decompose with no negative impact. Greensprings' service is relatively new in the United States, but services of this type are common in Great Britain. A typical burial in Greensprings' cemetery includes a casket made from bamboo, wicker, paper, or other natural material. There are no headstones of stone or concrete that will detract from the landscape, but trees and plants as "markers" are allowed. The cost for a burial at Greensprings is approximately $3,000, compared to about $6,000 at most traditional cemeteries. Although business was slow at first,
Greensprings is now experiencing an increase in the number of burials, due to referrals and a newly-developed website. The owners of Greensprings were previously in the cemetery business, and are active conservationist and wanted to make their business more sustainable. After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative to other environmentally-conscious Americans like themselves. ?Refer to Scenario 1.1. Greensprings' main competitive advantage over traditional cemeteries comes from its attention to which element in the marketing mix? A. ?Product B. ?Price C. ?Promotion D. ?Distribution E. ?Marketing research