A company has net sales of $825,000 and cost of goods sold of $596,000. Its net income is $35,030. The company's gross margin and operating expenses, respectively, are:
A. $264,500 and $560,970
B. $560,970 and $264,500
C. $229,000 and $264,500
D. $229,000 and $193,970
E. $789,500 and $193,970
Answer: D
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A) focus groups B) electronic panels C) exploratory groups D) mail panels E) household constituencies
Because of ________, a company cannot make its product illegally similar to a competitor's already established product
A) anti-monopoly laws B) patent laws C) the Consumer Product Safety Act D) product warranties E) product liability
A salesperson from Company A discovers that salespeople from Company B have been telling customers that Company A's safety records are falsified. The most ethical action a sales manager from Company A can take to remedy the situation is:
A) have Company A's safety records audited and publish the results of the audit on their website, and ask Company A's salespeople to direct customers to them B) tell Company A's salespeople to match the actions of Company B's salespeople by implying that Company B's safety records may be falsified C) file an anonymous complaint with the Attorney General in the state in which both companies operate D) pay a visit to the corporate offices of Company B and threaten Company B's sales managers with a pricing war unless Company B's sales reps stop spreading false rumors E) create a website detailing the safety records of all the companies in the industry so consumers can compare easily
Which of the following is not an element in the retailing concept?
a. customer orientation b. high levels of customer service c. coordinated effort d. value driven