In terms of goals for public relations, a hit is:
A) an advertisement that is successful
B) a consumer promotion's tie in with publicity
C) a mention of the company's name in a news story
D) an advertising slogan with high recall
C
You might also like to view...
Research and development costs should be presented as intangible assets
a. True b. False Indicate whether the statement is true or false
Ford sells the Ford Fiesta automobile. This is an example of using a ________ branding strategy
A) company name B) company and brand name C) brand and subbrand name D) company and product name E) company, brand, and product name
While interpreting contract words and terms, specific terms are presumed to qualify general terms
Indicate whether the statement is true or false
Only firms with P/E ratios below 50 have great growth and earnings potential not yet demonstrated in current earnings
Indicate whether the statement is true or false.