What type of responsibilities should be assigned to the person in charge of environmental scanning?
What will be an ideal response?
Whoever is assigned to scan the environment should undertake the following six tasks:
(a) Trend Monitoring—systematically and continuously monitoring trends in the external environments of the company and studying their impacts upon the firm and its various constituencies.
(b) Forecast Preparation—periodically developing alternative scenarios, forecasts, and other analysis that serve as inputs to various types of planning and issue management functions in the organization.
(c) Internal Consulting—providing a consulting resource on long-term environmental matters and conducting special futures research studies as needed to support decision-making and planning activities.
(d) Information Center—providing a center to which intelligence and forecasts about the external environment can be sent from all over the organization for interpretation, analysis, and storage in a basic library on long-range environmental matters.
(e) Communications—communicating information on the external environment to interested decision makers through a variety of media, including newsletters, special reports, internal lectures, and periodic analysis of the environment.
(f) Process Improvement—continually improving the process of environmental analysis by developing new tools and techniques, designing forecasting systems, applying methodologies developed elsewhere, and engaging in a continuing process of self-evaluation and self-correction.
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Mug Shots operates a chain of coffee shops. The company pays rent of $15,000 per year for each shop. Supplies (napkins, bags and condiments) are purchased as needed. The managers of each shop are paid a salary of $2,500 per month and all other employees are paid on an hourly basis. The cost of rent relative to the number of customers in a particular shop and relative to the number of customers in the entire chain of shops is which kind of cost, respectively?
A. Fixed cost and fixed cost B. Fixed cost and variable cost C. Variable cost and fixed cost D. Variable cost and variable cost
The values from the application that pass into parameters are called actual parameters; the parameters in the procedure declaration are called formal parameters.
Answer the following statement true (T) or false (F)
Which of the following is true about copyrights?
A) In order to obtain a copyright, work must be novel, useful, and nonobvious. B) Copyright protection is effective only if the work has been properly registered. C) It is not necessary to mark a work as copyrighted in order for it to be protected. D) Copyright protection lasts for 20 years.
Which of the following is not an advantage of magazine advertising?
A. Specific market segments can be reached. B. It is more prestigious. C. It has a longer life span. D. It lacks timeliness. E. The ad can be viewed repeatedly.