To raise funds for patient treatment, the Center for Autism and Other Related Disordersdecidesto host a charity event and approaches Weekly Times, a local magazine. How should the editor of the magazine be approached for this fundraising campaign?

a. With a request in the form of a tightly written one-page letter about the cause
b. With an informational DVD to inform the editor about the cause
c. With an email including a media kit or other background information about the cause
d. With an effective presentation by the public relations person describing the cause


A

Communication & Mass Media

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Communication & Mass Media

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What will be an ideal response?

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Communication & Mass Media