What was the unit of analysis in Hoffman and Heald's (2000) study of comparative advertisements in African American and general readership magazines?

a. physical unit
b. syntactic unit
c. theme unit
d. propositional unit


Answer a,

Communication & Mass Media

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Fill in the blank(s) with correct word

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Defining modifiers add to the quality of a speaker's sentence

Indicate whether the statement is true or false.

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When dealing with a group member who uses offensive language to attack or intimidate others, your text recommends using controlling behaviors such as raising your own voice or using sarcasm

True False

Communication & Mass Media

What type of inference is a speaker relying on when he or she tells a story to explain an event?

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Communication & Mass Media