What was the unit of analysis in Hoffman and Heald's (2000) study of comparative advertisements in African American and general readership magazines?
a. physical unit
b. syntactic unit
c. theme unit
d. propositional unit
Answer a,
Communication & Mass Media
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Fill in the blank(s) with correct word
Communication & Mass Media
Defining modifiers add to the quality of a speaker's sentence
Indicate whether the statement is true or false.
Communication & Mass Media
When dealing with a group member who uses offensive language to attack or intimidate others, your text recommends using controlling behaviors such as raising your own voice or using sarcasm
True False
Communication & Mass Media
What type of inference is a speaker relying on when he or she tells a story to explain an event?
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Communication & Mass Media