Aristotle recognized ceremonial speeches as a class of oratory that focused on praise or blame
Indicate whether the statement is true or false
True
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Which of the following is INCORRECT?
a. Qualitative research tries to explain why people make specific program choices. b. Determining audience size is the most important concern of ratings research c. Program and audience research is critical for the financial health of media industries. d. The goal of programmers is to reach the largest possible salable audience. e. Programmer instinct is usually a better predictor of program success than research.
Choose the research term that describes "the researcher views the interaction as someone inside the system while others know and accept that research is being conducted."
A. Complete observer B. Complete participant C. Observer-as-participant D. Participant-as-observer
Norton feels that dogs should be allowed to the beach in his city. He wishes to remove the long-standing rule that does not allow citizens to bring their dogs to the beach. He prepares to speak to members of the city council about fencing off a section of the beach where people can bring their dogs. To ensure his persuasive message is ethical, Norton should:
A) ?insist on immediate action and not wait for the council to evaluate alternative solutions. B) ?argue for his belief to bring about the change because he genuinely endorses it. C) ?use excessive emotional appeals as the basis of his message. D) ?act as if he knows a great deal about animal rights laws when he actually does not.
Compare and contrast startling facts and rhetorical questions as attention-gaining devices. Make up an example of each using the speech topic "parking on campus."
What will be an ideal response?