Perception is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world. For a marketer, what is the key point of perception?
What will be an ideal response?
The key point is that perceptions can vary widely among individuals exposed to the same reality. In marketing, perceptions are more important than the reality, as it is perceptions that will affect consumers' actual behavior.
You might also like to view...
Market segments should be internally:
A) heterogeneous B) identifiable C) unique D) homogeneous
____ types of behavioral interview questions will help us choose the right candidate for the job
A) This B) These
Eugene, a shareholder in Xtreme, Corp, claimed that Xtreme was being mismanaged by the board of directors. Eugene is considering a lawsuit. Eugene's lawsuit would be a direct action
Indicate whether the statement is true or false
A formula for calculating the cost of owning, operating, and controlling an IT system best defines
A) payback period. B) return on investment. C) total cost of ownership. D) total benefits of ownership.