Procter & Gamble supports disadvantaged youth and provides relief after disasters strike when its customers purchase selected company products. This is an example of
A. philanthropic marketing.
B. public relations.
C. green marketing.
D. cause marketing.
E. societal promotions.
Answer: D
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Answer the following statements true (T) or false (F)
Leggero Corporation manufactures two styles of lamps — Bedford Lamp and Lowell Lamp. The following per unit data are available:
Total fixed costs are $42,000, and the machine hour capacity is 30,000 hours per year. The Lowell Lamp has the highest contribution margin per unit and also has the highest contribution margin per machine hour, so the company should focus sales on the Lowell Lamp.
A mission statement can be?
a. Short/simple b. Long/detailed c. Either short/simple or long/detailed d. Neither short/simple nor long/detailed
A prisoner testified that he escaped from prison, not because he wanted freedom, but rather to escape physical abuse. If true, should this situation justify the escape? What ramifications of such a defense can you identify?
Every year millions of children are vaccinated against polio. For reasons that are unclear, some children contract polio from the vaccine, even though their dose was no different than the others. Assume that child who contracts polio after receiving a vaccine sues the vaccine maker for damages. The likely result of the case will be that:
a. no liability will be imposed because of the public health benefits from the polio vaccine campaign b. no liability will be imposed because the FDA Act prohibits liability from being imposed on drug producers who sell FDA approved drugs c. if the FDA has approved the vaccine, liability may not be imposed due to the learned intermediary doctrine d. it is uncertain if liability will be imposed; FDA approval is not a shield against liability e. even if the FDA has approved the vaccine, the rule of strict liability makes the producer legally liable for all damages