Which type of ad agency is most likely to offer its clients an extensive range of marketing, communications, and promotions services, including planning, creating, and producing the advertising; performing research; and selecting media?
A. a collateral agency
B. a switch marketing agency
C. a media buying service
D. a full-service agency
E. a creative boutique
Answer: D
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Aggregate supply tells us
A. the amount of goods and services being purchased in an economy. B. the amount of goods and services being produced in an economy. C. the total amount of physical capital in an economy. D. the total amount of investments in an economy.
A contract whereby a borrower, who seeks to obtain money from someone, promises to compensate the lender in the future is known as
A. a warrant. B. an exchange rate. C. a derivative security. D. a financial security.
"Promotion" includes
A. publicity. B. advertising. C. sales promotion. D. personal selling. E. All of these may be included in Promotion.
Having sufficient cash to pay liabilities as they become due is referred to as an organization's ________________________
Fill in the blank(s) with correct word