Ricardo is speaking to the board of directors of a charitable organization on the progress of the annual fundraising drive. His is a speech to

a. describe.
b. instruct.
c. explain.
d. report.


Answer: d

Communication & Mass Media

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Imagine the following scenario. A new employee has been told to report to her first meeting with the divisional vice president

She is feeling somewhat uncertain about what to expect or how to act and is thus not confident about the situation. Just before she enters the vice president's office, she attempts to visualize herself responding confidently and professionally during the meeting. She even takes a few deep breaths before entering the office. Which component of the strategic communication model is most applicable here? a. goal setting b. situational knowledge c. communication competence d. anxiety management

Communication & Mass Media

Term for sound bites from reporters in the field or incoming listener calls:

A. actualities B. sound clip C. remote D. all of these E. none of these

Communication & Mass Media

Mira, a prominent cyclist, was recently involved in a drug scandal. In an effort to mitigate the crisis, her PR staff organized a press conference, wrote a speech, and asked Mira to remember it word for word. What method of delivery was Mira asked to adopt? Memorized speaking Manuscript speaking Impromptu speaking Extemporaneous speaking

a. Memorized speaking b. Manuscript speaking c. Impromptu speaking d. Extemporaneous speaking

Communication & Mass Media

An assertion that can be supported by statistics and photographs is

A. a conceptual claim. B. a value claim. C. an opinion claim. D. a factual claim.

Communication & Mass Media