What is economics?

a. A set of theories that can predict the future based on historical analysis of industry.
b. A set of theories that describes the experiences of media consumption from the perspective of an audience member.
c. A set of theories that studies the forces that allocate resources to satisfy competing needs.
d. A set of theories that studies the forces that govern all of the activities of human civilization.


c

Communication & Mass Media

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Identify the main benefit for researching your audience before you begin the writing project.

What will be an ideal response?

Communication & Mass Media

According to Syd Field's diagram, the narrative structure of a movie can be broken down into

a. five acts. b. three acts, with ten to twenty "plot points." c. one act, with five scenes. d. prologue, act I, interlude, act II, epilogue.

Communication & Mass Media

The Flag for All Mississippians Coalition objectives were to ______.

a. change the minds of Mississippi state legislature members to consider public hearings on the flag b. replace the existing flag design with a new one c. get signatures on a petition and change public opinion d. solicit public opinion on what should be done about the flag design

Communication & Mass Media

All of the following are good reasons to use gestures EXCEPT ___________.

a. to describe what you are saying b. to emphasize what you are saying c. to refer to presentational aids d. to keep from being nervous

Communication & Mass Media