An apparel designing company is planning to enter the women's trousers market. They are in the process of developing a product that will appeal most to customers. What category does the above objective fall under?
a. Capital budgeting problem
b. Covering problem
c. Fixed-cost problem
d. Product design and market share optimization problem
d
RATIONALE: The process of designing a new product that is likely to appeal to most customers falls under the product design and market share optimization problem.
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