Which of the following is an example of product-use-based segmentation?
A) Happy Horses is a therapeutic riding school that teaches horseback riding to children with physical and mental disabilities. To find its customer base, Happy Horses looks to schools for special-needs children.
B) Carla sells golf-cart-style carts not just to country clubs. She also sells to zoos and animal parks, as well as airports. Some carts are sold with covers, some without, some with back seats, some without, depending on each customer's needs.
C) A manufacturer of small television sets that mount to treadmills and exercise bicycles targets gyms and health resorts in its marketing.
D) Wind Farm is a small wind farm set up by a Georgia peanut farmer who had extra acreage to use as he wished. Two local peanut processing plants are very pleased that they can benefit from the electricity he generates, paying less to him than they would to the other power company that services the area.
E) Here You Go rents portable toilets to construction companies and large vegetable growers who rent many toilets at one time.
Answer: B
Explanation: B) Product-use-based segmentation: Only Carla's Carts categorizes its customers according to how they will use the seller's product.
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