The text relays that the most creative piece of ad copy is not worth anything if it does not do this:

a. entertain
b. work with the image
c. persuade to action
d. win awards


c. persuade to action

Communication & Mass Media

You might also like to view...

For a t test comparing two groups that consist of different individuals, we use the t test for

a. independent samples. b. dependent samples c. bilateral samples d. asymmetric samples e. symmetric samples

Communication & Mass Media

For many speakers, mastering the presentation preparation process

helps boost their confidence when speaking in front of an audience. Indicate whether the statement is true or false

Communication & Mass Media

English is the only language in which the "I" is capitalized in writing

Indicate whether this statement is true or false.

Communication & Mass Media

The intentional or unintentional faulty argument or error in logic in a persuasive speech is known as

a. a fallacy. b. an erroneous premise. c. an invalid argument. d. a paradox.

Communication & Mass Media