In the growth stage of the product life cycle, sales typically grow at an increasing rate, many competitors enter the market, and large companies may start to acquire pioneering firms
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
If a product category survives the introductory stage, it then advances to the growth stage of the life cycle. In the growth stage of a product life cycle, sales typically grow at an increasing rate, many competitors enter the market, and large companies may start to acquire pioneering firms.
You might also like to view...
Under a centralized organizational system, the responsibility for planning and controlling the advertising and promotional functions lies with the
A. art director. B. account planning supervisor. C. brand manager. D. product manager. E. marketing communications manager.
A rock group assigns its payment under a performance contract to the Costume Shop, a business that has supplied the group with outrageous stage outfits, and to which the group owes a great sum of money. This is:
a. a valid assignment because of the rule of freedom to contract. b. a valid assignment because this is a simple transfer of the right to receive money. c. an invalid assignment because it increases the burden of the payor. d. an invalid assignment because this is a personal service contract.
Mary wants to sell her products in Europe, since they are doing well in the United States. She does not have a lot of capital and is risk-averse, so she most likely would choose to begin with
A. making a direct investment in another country. B. entering a joint venture with a local firm. C. opening a franchise. D. forming a strategic alliance with another company. E. exporting her products.
B2B, LLC, is a limited liability company. Among its members, a dispute arises that the operating agreement does not cover. The dispute is governed by
a. the applicable state LLC statute. b. the federal Uniform LLC Law. c. the principles of partnership law. d. the state corporation statute.