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.E

Communication & Mass Media

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One major drawback of visual aids is that they can be a powerful ________

Fill in the blanks with correct word

Communication & Mass Media

There are five major limitations to all ratings methodologies as presently utilized. Which of the following is NOT a limitation of ratings in general?

a. Omitting bars, hospitals, and other public viewing locations from the sample b. Unknown representativeness as a result of low cooperation rates c. Having standard error because rating samples are drawn from the general population d. Lack of agreement on what viewing or listening is, leading to some counting oddities e. Weighting subsets of respondents so that the sample matches the general population

Communication & Mass Media

__________ are tested by having the audience employ their own senses for

verification. (a) Statistics (b) Premises (c) Artifacts (d) Examples

Communication & Mass Media

English speakers tend to use nonverbal illustrators at the beginning of clauses and phrases

Indicate whether the statement is true or false

Communication & Mass Media