The effectiveness of a direct-mail campaign is easy to evaluate because the response comes quickly after the date of the promotion, or not at all
Indicate whether the statement is true or false
TRUE
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Morgan, a consultant, was assigned to an overseas project in China for a period of two years. After only seven months, Morgan's manager decides to bring Morgan back to the home country and replace him with someone else in China. Which statement, if true, is most likely to have caused this decision?
A. Morgan exhibited a sense of intolerance toward collectivist ideals. B. Morgan exhibited high levels of cohesiveness. C. Morgan exhibited high levels of extroversion that were required for the job. D. Morgan exhibited lower levels of disillusionment than other employees. E. Morgan exhibited the ability to effectively communicate in Mandarin.
Management can assemble a summary set of relevant internal and external measures in a marketing dashboard for synthesis and interpretation
Indicate whether the statement is true or false
The benefits gained by firms that are the first to enter new markets, establish brand identity, and/or adopt new technologies are known as
A. competitive aggressiveness. B. breakthrough innovations. C. technological capabilities. D. first mover advantages.
A rock group assigns its payment under a performance contract to the Costume Shop, a business that has supplied the group with outrageous stage outfits, and to which the group owes a great sum of money. This is
a. a valid assignment because of the rule of freedom to contract. b. a valid assignment because this is a simple transfer of the right to receive money. c. an invalid assignment because it increases the burden of the payor. d. an invalid assignment because this is a personal service contract.