A major disadvantage of centralized buying is _____
a. disjointed planning
b. excessive uniformity
c. a quick order process
d. an inconsistent image
b
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Which of the following best describes the accounting treatment for derivative instruments not held for purposes of hedging?
a. Record as an asset or liability and recognize changes in fair value in other comprehensive income. b. Do not record as an asset or liability, record income from the transaction at maturity and recognize in earnings. c. Record as an asset or liability, recognize changes in fair value currently in earnings. d. Record as an asset or liability if off-balance sheet risk is material.
________ are all marketing activities that affect the consumer decision process.
A. Culture, society, and technology B. Value proposition, technology, and culture C. Marketing communications, technology, and culture D. Value proposition, distribution, and marketing communications E. Distribution, technology, and culture
What is the most common type of sales promotion?
A. samples B. rebates C. contests and sweepstakes D. coupons E. loyalty programs
Which classification of administrative laws results in a rule being a federal law:
a. procedural rules b. enforcement rules c. observational rules d. interpretive rules e. none of the other choices