You wish to establish the reliability of a 50-item unidimensional measure of loneliness. You randomly divide the 50-item instrument into two sets of 25 items. You then administer these two sets of items to participants. If the two sets are highly correlated they are said to have what kind of reliability?

a. alternate-form reliability
b. test-retest reliability
c. split-half reliability
d. inter-coder reliability


Answer c,

Communication & Mass Media

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The type of team responsible for an entire work process or part of a process that delivers a product or service is called a(n)

A) work team. B) project team. C) primary group. D) focus group. E) interdependence group.

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Your self-concept is your unfiltered perception of who you think you are

Indicate whether the statement is true or false

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When we categorize someone as “male” or “female,” we are describing the person’s _____

a. genderidentity b. biologicalsex c. sexualorientation d. behaviors

Communication & Mass Media

Which of the following traditions in communication criticism would underlie the argument that the success of the film Saving Private Ryan rests on the texts ability to create identification with the audience?

a. The rhetorical tradition b. The social tradition c. The cultural tradition d. The critical tradition

Communication & Mass Media