Nestle and General Mills have ________ to distribute General Mills products like Cheerios in about 140 markets worldwide.
A. multichannel distribution relations
B. a direct marketing channel
C. a cooperative distribution channel
D. a dual distribution agreement
E. a strategic channel alliance
Answer: E
You might also like to view...
All of the following are media that would be used in brand spiraling, except:
A) television B) radio C) out-of-home D) website
Many companies that use the declining-balance method of depreciation switch to the straight-line method at some point in the life of a depreciable asset. When does that switch normally occur?
A) never, since one method must be applied consistently throughout the life of an asset B) in the last quarter of the life of the asset C) when the depreciation cost under the accelerated method exceeds the depreciation cost under the straight-line method D) midpoint in the life of the asset
The type of survey question that allows a person to choose an answer between two points is known as a(n) ______.
a. scaled question b. open-ended question c. category question d. closed question
The part of the business plan where you discuss the industry, business structure, products and services, and how you plan to make your business a success is called the ______________
a. market plan b. business concept c. business brief d. financial statement