Informational social influence does not always produce conformity, but informational conformity is more likely in some situations than in others. What factors increase conformity to informational social influence?
What will be an ideal response?
Answer: The most crucial variable is how ambiguous a situation is. The more uncertain we are of the appropriate construal or the appropriate course of action, the more we will yield to informational social influence. Crisis situations—in part because they are ambiguous and in part because they call for immediate action—are other situations that increase informational conformity. And finally, especially in ambiguous situations or during crises, we often turn to experts as a source of information on what's going on and what we should do.
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