Pepper loves shopping at Amazon because she can easily purchase products within six clicks of starting the purchase process. She finds it convenient and pleasant to deal with Amazon. Which customer service objective is Amazon succeeding in?
A. Reliability
B. Timeliness
C. Ease of doing business
D. Order
E. Consistency
Answer: C
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Chipotle engages customers through Facebook, Twitter, and other social media via its grassroots "Food with Integrity" digital strategy, which puts the focus on what it sells and where it comes from. These are examples of ________ media
A) owned B) earned C) paid D) service E) marketing
Acme Global works closely with safety inspectors to make sure that the organization is following all important safety standards. It also asks the safety inspectors to make suggestions for other things Acme Global can do to make its workplace safe. It appears Acme Global is reaching the ______ level of corporate social responsibility.
A. legal B. ethical C. benevolent D. social
Find the optimal order quantity.
An office supply store open five days a week must determine the best inventory policy for boxes of copier paper. Weekly demand is nearly constant at 250 boxes. When orders are placed, the entire shipment arrives at once. The cost per box is $22, and the inventory holding cost is 30%. Orders are placed at a cost of $40 each, including preparation time and communication charges, and the lead time is two days.
Which of the following companies is most likely to have a competitive advantage in its market?
A) Porthis Inc., a sports good manufacturer that treats the market as a single segment B) Singletone Corp., a stationery manufacturer that reduces mass customization C) Huran Co., a clothing manufacturer that focuses on the organization's capability rather than customers' needs or wants D) Greyon Inc., a computer manufacturer that builds and leverage operational capabilities to support desired priorities