_____ is a measure of the number of times an individual is exposed to a brand message. It is used to measure the intensity of a specific medium's coverage.
A. Synchronization
B. Reach
C. Cost per contact
D. Media scheduling
E. Frequency
Answer: E
Business
You might also like to view...
Airlines, hotels, and car rental firms are not very good at varying prices in response to the price sensitivity and needs of different market segments
Indicate whether the statement is true or false
Business
Many market participants believe that sell-side analysts are too optimistic in their recommendations to buy stocks, and too slow to recommend sells. What factors might explain this bias?
Business
For the international investor, exchange rate risk is simply another layer of risk
Indicate whether this statement is true or false.
Business
The fixed asset turnover ratio is a profitability ratio.
Answer the following statement true (T) or false (F)
Business