Value consists of a product's:
A. proprietary characteristics and attributes for which customers are willing to pay.
B. performance characteristics and attributes for which customers are willing to pay.
C. proprietary characteristics and attributes for which customers consider paying.
D. performance characteristics and attributes for which customers consider paying.
Answer: B
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Describe principal components analysis and common factor analysis and the differences between the two methods of factor analysis
What will be an ideal response?
A political candidate makes a speech. To measure response before and after the speech
a. it is best to use a mail questionnaire to audience members b. it is best to use cross sectional polls of audience members c. it is best to use the same panel of audience members d. it is best to use telemarketing and call a random sample of audience members e. it is best to monitor media and do a media content analysis
Which one of the following would not be considered a liquidity ratio?
A) current ratio. B) inventory turnover ratio. C) quick ratio. D) return on total assets ratio.
You just concluded a stock purchase transaction via a computer hookup rather than in an organized exchange. This trade took place in the
A) over-the-counter market. B) NYSE. C) AMEX. D) primary market. E) none of the above.