Whether targeting consumers or resellers, marketers need to focus on
A. private exchange efficiency.
B. creating value for their customers.
C. corporate profit sharing.
D. reducing derived demand.
E. buying center synergy.
Answer: B
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Critics say marketing benefits ________ more than ________
A) consumers; manufacturers B) industry; consumers C) stores; manufacturers D) exporters; importers E) independent sellers; chain stores
How does unethical behavior in an organization affect its workforce?
A)It instills fear in employees making them more productive. B)It helps workers focus on the goal of profitability. C)It creates a workforce that is more informed and therefore, motivated. D)It creates a workforce that is cynical and resentful.
"Do unto others as you would have them do unto you," is an example of the ________ principle.
A. fundamental B. moral rights C. utilitarian D. justice E. practical
Describe a business problem your university has that you would like to see solved. How can information technology help solve it?