The ______ level of communication refers to the literal information contained in the message.

a. content
b. relational
c. transactional
d. interpretive


a. content

Communication & Mass Media

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A ________uses short, bulleted items format rather than long paragraphs

a) media alert b) news alert c) mat release d) press release

Communication & Mass Media

Invention refers to research and the selection of appropriate supporting materials

Indicate whether the statement is true or false

Communication & Mass Media

Explain, using examples, the three characteristics you must pay attention to while analyzing your audience during your speech

What will be an ideal response?

Communication & Mass Media

Which of the following is the LEAST effective organizational strategy for persuasive speaking?

a. Monroe's motivated sequence b. topical c. problem-solution d. causal

Communication & Mass Media