What is of big concern for advertisers?
A. the economic status of media consumers
B. the race of media consumers
C. the health and wellness of media consumers
D. the morality of media consumers
A. the economic status of media consumers
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Social scientists would never rely on qualitative methods
Answer:
Which of the following are effects of gatekeeping?
A. novelty and excitement B. familiarity and similarity C. conflict and violence D. all of these
When preparing your presentation aids, remember to AVOID ________
A) citations B) consistent use of colors and shades C) limited number of colors D) duplicating your speech on the aid
The following statements concern campaign assessment research. Which is correct?
a) Campaign assessment research builds on political campaign strategy and media research b) There are three kinds of assessment research c) Pretest/posttest studies typically use personal interviews to collect data d) Tracking studies also rely on personal or Internet surveys as their main data collection devices