Susie knows that too many sugary treats, while delicious when eaten, have long-term adverse effects on weight and health. Based on this information, a behavioral economist would expect Susie to:
A. carefully weigh the short-term benefits against the long-term costs and make a rational
decision about how many treats to eat.
B. eat more sugary treats than is optimal, as she likely gives more weight to present events
and outcomes than to ones in the future.
C. give away most of her sugary treats in an effort to resist temptation.
D. compute the caloric intake and calculate how many hours of exercise would be needed to
burn off the calories from each treat.
Answer: B
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