When getting information for marketing decisions, the marketing manager
A. may need to rely on his or her own instincts to make some decisions.
B. should have access to ongoing information about business performance.
C. may use both internal and external sources of information.
D. may need to make some decisions based on incomplete information.
E. All these answers are correct.
Answer: E
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?The Boston Consulting Group's model serves as a diagnostic tool to spotlight strategic business units that have an opportunity to grow rather than as a guide for making strategy prescriptions.
Answer the following statement true (T) or false (F)
The way to achieve customer satisfaction and value is to offer the lowest price.
Answer the following statement true (T) or false (F)
The Internet
A. doesn't allow feedback from consumers. B. is unidirectional. C. enables only one-way information flow. D. is a direct-response medium. E. is independent of other media.
Which of the following statements is not correct with regards to the Wilcoxon Signed-Rank Test?
a. In large-sample problems, the Wilcoxon test in usually not less efficient than the t-test and may be more efficient if the underlying distribution is not approximately normal. b. If the underlying distribution is normal, it is often preferred to use the t test because it will have more power associated. c. If the sample has an underlying distribution that is normal then either the signed-rank test or the t-test could be used to test hypotheses about . d. The Wilcoxon signed-rank test is designed for data that are basically symmetric but outlier-prone.