In terms of source characteristics, attractiveness consists of:
A) physical characteristics of the spokesperson
B) intelligence of the spokesperson
C) both physical and personality characteristics of the spokesperson
D) the expertise and likeability of the spokesperson
C
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Putting the key issues at the beginning in an agenda is advantageous.
Answer the following statement true (T) or false (F)
________ is the largest multilevel seller direct to homes with 5.4 million sales representatives
A) Amway B) Avon C) Tupperware D) Mary Kay Cosmetics
Which of the following statements is true with regard to the target market of a product?
a. The mileage a Honda Civic car gets is important to its target market. b. The mileage a Ferrari car gets is important to its target market. c. The mileage a Rolls Royce car gets is important to its target market. d. The mileage a Lamborghini car gets is important to its target market.
Lionel is one of the project leads in a multinational company. He assigns new projects to his team members and sets the objectives and targets that they need to achieve. However, Lionel does not intervene in their work methods; he is only concerned about the end result. The information given in the scenario indicates that Lionel is a(n) _____.
A. free-rein leader B. laissez-faire leader C. autocratic leader D. bureaucratic leader