In a command economy,
A. marketing activities such as market research are encouraged.
B. consumers usually have very limited freedom of choice.
C. producers have a great deal of choice about what and how much to produce.
D. prices usually fluctuate according to supply and demand.
E. consumers decide what is to be produced and by whom.
Answer: B
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________ are the most important qualitative research procedures
A) Focus groups B) Depth interviews C) Projective techniques D) Association techniques
Current assets divided by current liabilities is the:
A. Solvency ratio. B. Debt ratio. C. Current ratio. D. Liquidity ratio. E. Quick ratio.
Which of the following would be a strategy to decrease the margin lost in a stockout?
A) Arranging for backup sourcing B) Discarding the unused material C) Selling unsold product to an outlet store D) Reducing the level of cycle inventory
Discuss the two key players involved in any transportation in the supply chain
What will be an ideal response?