FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these benefits against the monetary cost of using FedEx along with any other costs of using the service, they are acting upon ________
A) loyalty
B) relationship marketing
C) customer perceived value
D) share of wallet
E) customer lifetime value
C
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Employees at Central Plains Bank were really impressed with Jeff, the new CEO. He was the first person who had fully developed a vision for the company about where it could go, and had energized everyone to try to get there. Jeff is a ______ leader.
A. servant B. transformational C. transactional D. shared E. laissez-faire
When using the direct method, how is depreciation expense recorded on the statement of cash flows?
a. Operating activity b. Investing activity c. Financing activity d. Not reported on the statement of cash flows
Which element of expectancy theory could be phrased as the question, “What’s the probability that, if I do a good job, that there will be some kind of outcome in it for me?”
A. expectancy B. instrumentality C. effort D. valence
Technology is used to do all of the following EXCEPT ____________ in relational marketing
a. identify and build a database of current and potential customers b. handle discrepancies between order requests c. deliver differentiated messages based on consumers' characteristics and preferences d. track each relationship to monitor the cost of acquiring the consumer and the lifetime value of the resulting purchases e. all of the above are ways technology is used in relational marketing