A marketing manager can use a(n) ________ to run multidimensional scaling that creates perceptual maps.
A) acquired database
B) marketing information system
C) data warehouse
D) marketing decision support system
E) competitive intelligence system
Ans: D) marketing decision support system
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According to the results of the PWC's 18th Annual Global CEO Survey, CEO's aren't yet ready to place a high value on data analytics.
Answer the following statement true (T) or false (F)
A company paid $100 in cash dividends. Set up the necessary T-accounts below and show how this transaction would be recorded directly in those accounts. 
What will be an ideal response?
Assume that your cousin holds just one stock, Eastman Chemical Bonding (ECB), which he thinks has very little risk. You agree that the stock is relatively safe, but you want to demonstrate that his risk would be even lower if he were more diversified. You obtain the following returns data for Wilder's Creations and Buildings (WCB). Both companies have had less variability than most other stocks over the past 5 years. Measured by the standard deviation of returns, by how much would your cousin's risk have been reduced if he had held a portfolio consisting of 60% in ECB and the remainder in WCB? (Hint: Use the sample standard deviation formula.)
Year ECB WCB 2011 40.00% 40.00% 2012 ?10.00% 15.00% 2013 35.00% ?5.00% 2014 ?5.00% ?10.00% 2015 15.00% 35.00% Average return = 15.00% 15.00% Standard deviation = 22.64% 22.64% A. 3.29% B. 3.46% C. 3.65% D. 3.84% E. 4.03%
The motivation process is most closely related to
a. Reduction of tension b. Process theories c. Intensify tension d. Performance goals