What is a common problem that PR professionals make at the beginning of a campaign?
a. not budgeting enough time to carry out all phases of a campaign
b. adhering to organizational historical practices
c. moving ahead without an understanding of audiences and publics
d. allowing organizational leaders influence the direction of the campaign
c. moving ahead without an understanding of audiences and publics
You might also like to view...
Answer the following statements true (T) or false (F)
1. Story in-cues and out-cues help identify the reporter by name and location. 2. The only way to get footage for a VO story is real time, on scene. 3. Broadcast news writers are responsible for completing entire newscasts. 4. A news teaser gives the audience the main point of the story. 5. A sound bite is the sound something makes when bitten into.
According to the textbook, the key problem with the ?communication as action? model of
communication is that it overlooks the various channels of communication. Indicate whether the statement is true or false
In his college-level public speaking class, Nathan decided to give a speech on how to get a good score on the ACT exam. The class was bored and uninterested. What did Nathan fail to do?
a. be prepared b. select an appropriate topic c. know the introduction and conclusion d. visualize his success
Which term is used for anything that interferes with the accurate decoding of a message?
A. noise B. context C. feedback D. channel