How can public opinion polling link public preferences and public policy? Why are some people concerned about public opinion polling?
What will be an ideal response?
Answer: An ideal response will:
1. Explain that public opinion polls can provide government officials with information about public preferences and allow them to act in accordance.
2. Discuss controversies surrounding polls, such as overreliance on them in crafting messages by politicians, the potential for polls to shape opinion rather than vice versa, media use and coverage of polls (e.g. horse-race coverage), and problems for polling related to technology.
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