An advertising appeal is the:
A) key idea or ideas that an advertisement is to convey
B) key element in an advertisement that taps into or activates a consumer's personal value system
C) design of the advertisement that attracts attention or presents information
D) theme that explains how the message will be delivered
C
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What is the cost of goods available for sale for the year?
Stone Beauty, Inc. is a merchandiser of stone ornaments. The company sold 8000 units during the
year. The company has provided the following information:
A) $363,000
B) $320,000
C) $349,000
D) $335,000
A stock split that is accomplished by a change in par value that is not proportional to the new number of shares or if the firm does not change the par value, the firm
a. does not require a journal entry. b. decreases Additional Paid-In Capital or Retained Earnings. c. increases Additional Paid-In Capital or Retained Earnings. d. decreases Cash or Retained Earnings. e. increases Cash or Retained Earnings.
To maintain a claim of trademark dilution, the products involved must be similar.
Answer the following statement true (T) or false (F)
Roberts Construction Group paid $6,000 for a plant asset that had a market value of $10,500. At which of the following amounts should the plant asset be recorded?
A) $10,500 B) $3,000 C) $6,000 D) $12,000