To determine what type of information to add to its Web site in order to attract more visitors, an Internet company could look at a survey by the AOL/Roper Starch Cyberstudy, which showed the primary activities Americans are most likely to engage in
when surfing the Internet. This study is an example of ________.
A) ethnographic data
B) a secondary data source
C) a primary internal data source
D) data mining
E) a primary external data source
B
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According to Schwartz, societies that emphasize intellectual autonomy encourage individuals to ________
A) pursue their own ideas independently B) respect social order and tradition C) place importance on security, obedience, and wisdom D) participate in a shared way of life
This question has two parts; be sure to answer both. First, name and describe at least four ways managers can reduce stressors that lead to employee burnout. Next, describe how you might use these techniques to cope with the following situation: You are the CEO of Tate & Stephens, a highly successful advertising firm located in New York City. Your agency represents major clients worth tens of millions of dollars each year. Because the stakes are so high, account executives and creative directors work 70 to 80 hours a week, and they are stressed out most of the time. You want to do something to help your workers remain productive and focused while helping to prevent burnout.
What will be an ideal response?
Adul’s instructor dresses rather casually and shows up to class with messy hair and glasses that have been taped together. Adul spends most of class playing on his phone because he assumes the instructor is as unintelligent and unprepared as he is unattractive. This example demonstrates _______.
a. the halo effect b. physical attraction c. the horns effect d. social attractiveness
Stereotyping and prejudice are distinct concepts with different definitions. Prejudice refers to a preconceived judgment, how does that differ from stereotype?
a. Prejudice is perceived as an irrational attitude of hostility b. Prejudice is more pervasive than stereotyping c. Prejudice leads to greater oppression of the prejudged d. Prejudicial beliefs are easily changed