Give three methods for establishing credibility through creative means.
What will be an ideal response?
The third step in the creative pyramid is to establish credibility for the product or service. Three common ways for establishing credibility are fairly designed comparison ads that are relevant to customers' needs, well-known presenters, and the use of independent test results to substantiate ad claims.
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To close operating expenses at the end of the year, Income Summary is credited
a. True b. False Indicate whether the statement is true or false
The ability of the survey mode to reach the units specified in the sample effectively and efficiently refers to the ________
A) flexibility of data collection B) sample control C) diversity of questions that can be asked in a survey D) control of data collection environment
Which of the following is/are true?
a. Firms report accounts receivable they expect to collect within one year at the amount of cash the firms expect to receive. b. Both U.S. GAAP and IFRS require firms with significant uncollectible accounts receivable to estimate the amount of uncollectible accounts related to a particular period's sales and recognize that amount as bad debt expense in the same period as the related revenues. c. Firms typically use a contra account to accounts receivable, such as Allowance for Uncollectibles, to reflect the amount of accounts receivable they do not expect to collect. d. The entry to recognize estimated uncollectible amounts involves a debit to Bad Debt Expense and a credit to Allowance for Uncollectibles. e. all of the above
The employees of an organization have heard rumors about rapidly dropping profits and impending layoffs. The grapevine is abuzz with bad news. People are nervous and anxious, and are starting to believe whatever is being said without verifying the source. In this situation, an appropriate action for a manager to take is to
A. neutralize the rumor by openly confirming any parts that may be true. B. restrict the length of breaks taken by the employees. C. closely monitor each employee's activities in the office. D. fire employees found spreading false stories. E. block all forms of electronic communication in the office.