________ is the news value referring to disagreements involved in an event
a) Conflict
b) Proximity
c) Timeliness
d) Impact
ANS: a
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Phineas T. Barnum will be best remembered in public relations history for
A) developing the "pseudoevent." B) making Jenny Lind famous. C) issuing press releases. D) suppressing the Standard Oil strike. E) serving as the first presidential press secretary.
Mica wanted to demonstrate the increase in medical costs over the past ten years as
compared with the increase in real income for the same period. The best visual aid to accomplish this would be a ____. A) pie graph B) bar graph C) pictograph D) line graph
George W. Bush was often criticized for his "smirk." Bush's ________ often gave the
impression he was not serious or sincere. Fill in the blanks with correct word
Which reference work would you use to find the origin of a word?
A. dictionary B. index C. atlas D. general encyclopedia