Which of the following statements is true of a channel used in the communication process?
A. From the standpoint of persuasion, a sales message is more flexible and powerful than an advertisement.
B. As objections arise and are voiced by buyers, an advertisement can treat the objections in an appropriate manner.
C. An advertisement is typically prepared by people who have maximum personal contact with customers.
D. Information received via mass media is more persuasive than information received from personal influence channels.
E. A message in a good sales presentation is determined in advance.
Answer: A
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