The hallmark of an optimal brand portfolio is ________
A) the ability of each brand to maximize equity in combination with all the other brands in it
B) the ability of each brand to maximize its individual equity in isolation
C) maximum brand overlap
D) the eventual reduction of brand differentiation to create a unified brand appearance
E) maximum internal competition within the firm
A
You might also like to view...
Intercompany tie-ins are the promotion of two different products from the same company using one consumer promotion
Indicate whether the statement is true or false
When choosing which organizational pattern to use in your speech, you should ask yourself which of the following organizational patterns will best help your audience to follow you and which will help your audience.
a. Stay engaged. b. Remember your message. c. Be entertained. d. Challenge your message.
Kelly's Kitchen strives to improve its customer service and make sure its customers enjoy the food and ambience. It has a team dedicated to keep track of customers' opinion about Kelly's kitchen on popular food review sites and other Web sites
It tries its best to incorporate any changes suggested by its customers on such sites. This scenario illustrates _____. a. relationship selling b. social media monitoring c. market segmentation d. social commerce
What is a makerspace?
A. A cultural trend that places value on an individual's ability to be a creator of things as well as a consumer of things. B. Serialization of or the ability to track individual items by using the unique serial number associated with each RFID tag. C. Systems are used to create the digital designs and then manufacture the products. D. A community center that provides technology, manufacturing equipment, and educational opportunities to the public that would otherwise be inaccessible or unaffordable.