Which of the following marketing strategies are examples of niche marketing (select all that apply)?
a. Full-service community hospital
b. Children's hospital
c. Center for bariatric excellence
d. University hospital
e. Cancer specialty center
B, C, E
Marketing strategy is based on how target markets are defined. Markets are both broad and nar-row. Niche marketing is a more narrow view and focuses on capturing a small but important part of the market. A children's hospital and those specializing in bariatrics or cancer treatment are considered to be targeting very specific customers.
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Which of the following best describes why the numbers of children seen by the school health nurse is increasing?
a. Higher expectations for performance by parents and school administrators b. Increasing school enrollments c. Lack of another source of regular health care d. Overcrowding within the community
The pedigree of a family with a mitochondrial DNA disorder is unique in that:
A. None of the female offspring will have the disease B. All offspring from an affected female will have disease C. None of the offspring of an affected female will have the disease D. All the offspring from an affected male will have disease
The basic building blocks of nursing, the steps of the nursing process, are similar to the process used in policy making. In what step of the nursing process does adoption of a policy by the appropriate agency occur?
A) Assessment B) Diagnosis C) Planning D) Implementation
Henry, a nurse, is driving home from work when there is a major motor vehicle accident in front of him. He runs to the side of the driver, finding him bleeding from the nose and mouth. Henry calls 911 and begins treating the driver after receiving consent. What is this an example of?
A. Nurse practice acts B. Standard of practice C. Good Samaritan law D. American nurses Association code of ethics