Which of the following is the most commonly used type of publicity-based public relations tool?
A. News release
B. Captioned photograph
C. Feature article
D. Press conference
E. Letter to the editor
Answer: A
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In terms of measuring public relations, a news story about tire problems on Ford vehicles is an example of a(n):
A) public relations hit B) event C) negative tie-in D) negative cross-promotion
Which of the following constitutes a white-collar crime?
A. Physically assaulting one's neighbor B. Falsifying accounts C. Kidnapping D. Shoplifting
Tracy and Tonya's business has enjoyed enormous growth, and they are not sure how to handle the growing list of back orders, so they sit down together to figure out what they should do. First they list the important criteria involved, then they write down all possible solutions. Having done so, they evaluate these alternatives against the criteria they have established, and after a great deal of discussion, they choose an alternative that they believe will yield the best results. Lastly, having made a decision, they set out to implement it. This is an example of
A. bounded rationality. B. performance-prove orientation. C. the rational decision-making model. D. communities of practice. E. knowledge transfer.
What is the purpose of an index?
What will be an ideal response?