Positioning ads and sponsorships are examples of
A. cause-related advertising.
B. WOM advertising.
C. advocacy advertising.
D. image advertising.
E. transit advertising.
Answer: D
You might also like to view...
A rigid, departmentalized structure organized along functional groups is not likely to be successful for new-product introductions
Indicate whether the statement is true or false
A company uses the perpetual inventory system and recorded the following entry:Accounts Payable2,500 Merchandise Inventory 50Cash 2,450This entry reflects a:
A. Purchase of merchandise on credit. B. Payment of the account payable less a 1% cash discount taken. C. Return of merchandise. D. Sale of merchandise on credit. E. Payment of the account payable less a 2% cash discount taken.
Which of the following is true with regard to how a new product is defined?
A. A product should be considered "new" if it is new in any way for the company concerned. B. The FTC would not call an existing product new, even if it were changed in a functionally significant way. C. A new product must be totally different before it can be called a "new product." D. There is no legal limit on how long a product can be called "new." E. All these answers are correct.
Sidney and Saul Jarvis were in an auto accident. Saul died at the scene of the accident. Sidney was hospitalized and died three days later. Sidney and Saul have three children. The Jarvises had no will. How is their property to be distributed?
A)?Saul's estate passes first to Sidney's estate and then to their three children B)?Saul's estate passes to the children and Sidney's estate passes to Saul C)?Sidney's estate passes to Saul and Saul's estate passes to Sidney D)?Sidney's and Saul's estates pass as if each spouse had predeceased the other