Two of your employees return from a conference. Price has a stack of business cards and is delighted that he met so many people. Marie sheepishly says that she really only met four people. She has set up a follow-up meeting with one of them. She said the others are not interested in your product at the moment. She discloses that she helped one business owner with a school for her daughter and shared a recipe for rhubarb pie with another. Discuss who may have done the better job of networking, and support your conclusion.
What will be an ideal response?
Answers should focus on the fact that networking is not a sale situation but is built on a complex matrix of types of relationships. Networks include bonds, bridges, and linkages. They are social networks of people willing to exchange information and build trusting relationships with one another. “Emotional bank accounts” can be “withdrawn” from in the future with referrals, support, and future connections.
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"Mrs. Baird's Bread is made with love. It is like my grandmother is making it in her kitchen." This statement is an example of a(n):
A. demonstration. B. analogy. C. imagery. D. dramatization. E. metaphor.
Organizing a message before writing it
a. lengthens the time spent composing the message. b. ensures that ideas are presented clearly and logically. c. ensures that all ideas will receive equal emphasis. d. All of the above
Which of the following is the BEST way to draw attention to an enclosure that accompanies a sales message?
a. "Enclosed you will find a brochure complete with detailed illustrations." b. "We are happy to enclose a self-addressed postcard for your response." c. "As you can see on the enclosed folder, assembly of the desk is very simple." d. No wording is needed: an enclosure notation after the signature line is all that is necessary.
Supply chain network design decisions classified as facility location are concerned with
A) what processes are performed at each facility. B) where facilities should be located. C) how much capacity should be allocated to each facility. D) what markets each facility should serve and which supply sources should feed each facility.