What makes related diversification an attractive strategy?
A. the potential for improving the stability of the company's financial performance
B. the opportunity to convert cross-business strategic fit into competitive advantage over business rivals whose operations don't offer comparable strategic fit benefits
C. the added capability it provides in overcoming the barriers to entering foreign markets
D. the ability to serve a broader spectrum of buyer needs
E. the ability to broaden the company's product line
Answer: B
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