When a producer has won brand insistence in its target market and just wants to keep the product's name before the public, it can use
A. reminder advertising.
B. institutional advertising.
C. comparative advertising.
D. pioneering advertising.
E. direct-action advertising.
Answer: A
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During its first year of operations a company recorded accrued expenses totaling $175,000 for book purposes. For tax purposes, $175,000 of the expenses are deductible during the first year of operations and $200,000 are deductible during the second year of operations. The enacted income tax rate was 40% during the first year of operations and 45% during the second year of operations. The balance sheet at the end of the first year of operations will report a deferred tax:
A. liability of $80,000. B. liability of $90,000. C. asset of $90,000. D. asset of $80,000.
Which of the following is a disadvantage of audit services (Table 4.3 in the text)?
A) interviewer errors; respondent errors B) data is lacking in terms of content, quantity, and quality C) data may not be representative; quality of data limited D) coverage may be incomplete; matching of data on the competitive activity may be difficult
Charitable donations, running initiatives that benefit the community, providing aid to people affected by natural disasters, or engaging in projects that have a positive impact on the environment are all examples of which level of corporate social responsibility?
A. economic B. legal C. ethical D. discretionary
Which of the following distributions is most often used to estimate the arrival pattern?
A) negative exponential B) normal C) Poisson D) Erlang E) beta