Personal influence in marketing communications carries great weight when the product being marketed ________
A) is a convenience item
B) is considered to be safe and risk-free
C) suggests something about the user's status or taste
D) is purchased on a frequent basis
E) is used without being recommended by others
C
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Answer the following statement true (T) or false (F)
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Indicate whether the statement is true or false
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What will be an ideal response?